YETI Family

Good afternoon everyone. Thank you for having us, and we have an amazing opportunity for YETI to be a part of. We are YETI...

You all know that we are known for our durable travel products, most notably, our tumblers and coolers.

We are confident that we can expand YETI sales by 20% by entering the family market.  

Now, let's take the time to get to know the YETI FAMILY.

Introducing...

YETI Family, being the dependable companion, is an entry point for marketing towards the outdoorsy family with no compromise for

With an existing loyalty-based demographic, this product line is a natural path for the fathers to trust and rely on when journeying to the outdoors with their families.

Now close your eyes
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‍Imagine that you are the 43 year old dad, Liam

Your driving a white SUV on the way to sublime Colorado Springs

To have a safe but fun family camping trip to engage and appreciate the outdoors   

You have 3 children [Slow with Attitude!]
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‍You don’t have a lot of space in your car
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‍Thankfully, you have compact-able YETI family products that are fuss free and travel friendly

After a LONG 35 minute car ride, you finally arrive to the PERFECT family-friendly camping site.  

Car is parked, and you are ready to begin unpacking. 

You quickly 3) set up your camp site, 4) grill a meal together, 5) fall asleep, and head out for your first 6) morning hike  

‍stress free and with ease.  

YETI family products are designed to help facilitate and make this experience easier, so you can focus your quality time on making memories with your loved ones.

So, how is YETI exactly going to accomplish this? Open your eyes, and see for yourself.

The first thing you take out of your car is your baby

He’s safely secured in this car seat that is able to convert into a cradle, further saving space in your car in the packing process

The next thing you take out is what you’ll be using to cook dinner

As you know, family meals are important after a stressful day of packing, driving, and managing your kids. You’re thankful that this is an portable grill that has a quick set up which allows you to start cooking as soon as possible

You’re thankful that this is an all-in-one kitchen set that has a quick set up, giving you time to notice that your 5 year old is darting towards the lakefront

Compacting all your kitchen needs from plates, to pots, to utensils, and bowls, you're glad that your set is reusable with a quick wash.

Now that you have a grill and a kitchen set, all you need is a table for preparing meals and for you and your family to gather around.

As the sun begins to set, your little ones begin dosing off

You start getting your family ready for bed by unrolling your inflatable, family sized YETI sleeping bag for a good night of rest

As the sun peaks through the trees, your family prepares for your morning hike

Having an 8 month old doesn’t stop you from going on your hike because you have your YETI baby backpack

which is perfect for containing all your baby needs with a built in cooler, bottle holder, and expandable stand

Mid-way through your hike, your family takes out the family YETI tumbler‍

allowing you and your family to share a refreshing drink, quench your thirst, and continue on with your adventure.

With this new product line, YETI Family, we are confident that YETI has the potential to grow by 20%. 

The YETI Family product line incorporates our primary sellables, drinkware and coolers, while remaining innovative with its intended use. 

This is a line that further diversifies our intended market population while remaining true to our YETI brand.

Process

Research And Empathizing With Users

Identifing Opportunities

Design And Affinity Mapping